SaaS Lifecycle & Email Marketing Specialist at Mibble Technologies Limited

Mibble Technologies Limited is hiring a SaaS Lifecycle & Email Marketing Specialist to take ownership of its end-to-end email marketing ecosystem and customer lifecycle strategy. If you understand automation, user engagement, email deliverability, and SaaS growth metrics, this could be a great remote opportunity.

About the Role

This role goes beyond sending newsletters. You’ll be responsible for building and optimizing the full customer journey; from onboarding and activation to retention and renewal. The goal is simple: reduce churn, improve engagement, and increase Customer Lifetime Value (CLV) through personalized automation and smart lifecycle marketing.

Key Responsibilities

• Create onboarding, retention, and lifecycle email sequences
• Build behavior-triggered automation workflows for users
• Segment audiences based on engagement, subscriptions, and user activity
• Manage email deliverability, domain reputation, and authentication protocols (SPF, DKIM, DMARC)
• Monitor and improve trial-to-paid conversion rates and user engagement
• Conduct A/B testing on subject lines, layouts, timing, and CTAs
• Maintain clean databases and monitor feedback loops to avoid blacklisting
• Analyze CRM and Google Analytics data to improve performance

Requirements

Ideal candidates should have:

• Strong SaaS copywriting and email strategy skills
• Experience designing complex automation workflows
• Knowledge of HTML/CSS for responsive email templates
• Strong understanding of customer lifecycle marketing
• Ability to interpret data and optimize campaigns using analytics
• Experience with A/B testing and performance optimization

Preferred Tools

Experience with these platforms is a plus:

• CRM & Automation: HubSpot, Salesforce, ActiveCampaign
• Lifecycle Tools: Customer.io, Intercom, Iterable
• Transactional Email: SendGrid, Mailgun, Postmark, Amazon SES
• Analytics & Design: Google Analytics, Beehiiv, Mailchimp

Application Deadline: 11th June, 2026

This is an excellent opportunity for email marketers and SaaS growth professionals looking to work remotely with a technology-driven company focused on innovation and scalable digital solutions.