Social Media Content Creator Needed at Betway Africa

About Us

Our journey started in 1999 with a handful of brilliant individuals and some very big picture thinking. Now, we are an ever-growing community of 1,000+ talented and exceptional people at the forefront of the vast and competitive world. Betway has become ingrained in African soil, having set down early roots in markets such as Ghana and South Africa. From there, Betway has weaved its way across the landscape, incorporating regions in East, West and Southern Africa.
This growth also shows no signs of slowing, as Betway continues to be embraced by fans of sports betting in more and more African regions.

Whether it’s a career in banking and finance, marketing, development or customer care, our people cover a broad range of dedicated specializations, all under one Betway Africa roof.

Responsibilities:

• Develop and execute comprehensive social media content strategy for Betway across platforms including Facebook, Instagram, Twitter, TikTok, YouTube etc.
• Create compelling brand content that resonates with the target audience across platforms.
• Ensure all content adheres to Betway’s brand guidelines and voice.
• Work closely with marketing, design, product and other teams to align social media efforts with key marketing objectives.
• Plan and maintain a content calendar in alignment with sporting events, product offers, promotions etc.
• Monitor and respond to comments and messages across all Betway social media channels in a timely and professional manner.
• Track, analyze and report on social media performance metrics and KPIs.
• Collaborate with digital marketing team to implement paid social media campaigns.
• Any other ad-hoc tasks as required by the Team Lead.

Qualifications:

• Proficiency in social media management platforms (Sprout, Hootsuite, Buffer etc.).
• Experience with social media analytics tools.
• Basic graphic design skills and familiarity with design software (Canva, Adobe Creative suite etc).
• Video editing capabilities for short-form content (CapCut, InShot etc.).
• Understanding of social media advertising platforms and campaign optimization.
• Knowledge and familiarity with sports and betting terminologies.

Skills:

• Previous experience managing brand accounts or influencer collaborations.
• Knowledge of paid social media advertising and campaign management.
• Experience in developing content calendars and end-to-end social media campaigns.
• Familiarity with social listening tools and trend analysis.
• Knowledge of copywriting techniques for conversion-driven content.
• Experience with live content creation (Instagram Live, TikTok Live, Twitter Spaces, etc.).
• Familiarity with email marketing and integration with social media campaigns.
• Understanding of community management and online reputation strategies.
• Experience working in industries such as fintech, e-commerce, entertainment, or lifestyle brands.
• Knowledge of photography and videography to create original media content.

Benefits:

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• HMO

Our Value and Non-negotiable

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

Note: position requires trust and honesty it has access to customers financial details – therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.