Social Media & Content Manager at Babymigo

Are you the kind of person who sees a trending TikTok and immediately starts thinking, “How can we make this work for a beauty brand? We’re looking for a creative, proactive and hands-on Social Media & Content Manager to join our team and support a fast-growing beauty and cosmetics e-commerce brand serving customers in the diaspora.

This isn’t a role where you simply schedule posts and wait for the next task. We’re looking for someone who can think of ideas, create content, write scripts, edit videos, spot trends, engage with audiences and use data to figure out what works.

What You’ll Be Doing

You’ll take ownership of the brand’s everyday social media presence, particularly on TikTok and Instagram, while helping us grow on Facebook and other relevant platforms.

Your responsibilities will include:

• Developing and executing social media and content strategies.
• Creating TikToks, Instagram Reels, Stories and Carousels.
• Turning beauty and skincare products into relatable, educational and entertaining content.
• Writing strong hooks, scripts and short-form video concepts.
• Editing raw footage, UGC and creator content using tools such as CapCut, Canva or similar platforms.
• Keeping up with trends, sounds, conversations and viral content opportunities.
• Managing the content calendar and maintaining a consistent posting schedule.
• Working closely with the founder and wider team to turn ideas into content quickly.
• Finding opportunities to work with UGC creators and influencers.
• Repurposing content across different platforms.
• Reviewing performance data and testing new hooks, formats and creative ideas.
• Supporting the brand’s growth across Facebook and emerging social platforms.
• Helping with other social media and content-related tasks when needed.

Who We’re Looking For

You’ll be a great fit if you:

• Have a strong creative instinct and know what makes people stop scrolling.
• Understand TikTok, Instagram Reels and current social media culture.
• Can come up with content ideas independently.
• Are confident with storytelling, hooks and short-form video.
• Can plan, script, edit and publish content yourself.
• Are comfortable using CapCut, Canva or similar tools.
• Understand that social media should contribute to both brand growth and sales.
• Pay attention to analytics and want to understand why certain content performs better.
• Are organised, consistent and proactive.
• Can work independently and still meet high standards.
• Take feedback well and are comfortable improving your work quickly.
• Have a genuine interest in beauty, skincare, cosmetics and consumer brands.

What Matters Most

We care less about where you studied and much more about what you can create. If you have a strong portfolio, TikTok account, Instagram page, Reels, campaign examples or other work that shows you understand social media and short-form content, we want to see it.

Shortlisted candidates may also be asked to complete a short practical content exercise during the recruitment process. If you’re creative, curious, commercially minded and genuinely excited about turning beauty products into content people want to watch, save, share and buy, we’d love to hear from you.